about us

Welcome to Purl... the online boutique where style for mama and baby is made easy.

These days when time is so precious the last thing you need is another chore. Shopping should always be hassle-free so whether you’re a new mama or you’re shopping for an extraordinary new mama and her baby, it’s good to know you can get everything you need at purl. We’ve done all the hard work so you don’t have to.

We’ve gathered together a great collection of clothes and accessories for baby and gorgeous lingerie, bags and skincare to soothe and pamper mama. Add to that a generous dollop of unbeatable customer service and your shopping experience is made easy!

All of our products have been selected because they’re perfect for new mamas and babies. And they’re all made from high quality materials by designers with outstanding talent and style savvy. So mama, forget about getting dressed and heading to the mall. Instead, snuggle up with baby, relax, browse and enjoy our low, flat-rate shipping and exceptional customer service.

And if you’re looking for that perfect something for a new mama or baby and you’re not sure where to start, take the stress out of buying by looking at our Gift Sets section where we’ve put together a great selection to inspire you. For the truly time challenged, there’s always our e-gift cards - they’re fast, fabulous and guaranteed to make mama smile.

Remember, shopping should always be fun and easy… purl easy.

Enjoy!

Penny and the team at purl

PS. Don’t forget to check back often – gorgeous new stock is arriving all the time. And coming soon is an online gift registry so even your showers can be easy.

What Our Customers Are Saying

"I ordered one of your nursing bras... and absolutely love it. Thanks for the free bag too" Liz, Vancouver

"The forwalls stickers were a huge hit birthday gift. Thank you again for your amazing service" Azure, Nanaimo

"Looking forward to dressing up my baby boy in these cute outfits" Marissa, Texas

"Thank you. Matter Company Nappy Rash Ointment is the only cream I have found to help with diaper rash that actually works. I'm sure you will see more orders from us in the future" Tanya, Victoria

"I received my shipment today - very speedy!! Also, thanks for the free gift" Trina, Vancouver

"Many thanks and I look forward to making more purchases in the near future" Caroline, Vancouver

"Thank you so much, my son still says "I can't believe my monkey came in the mail". PS. the Green to Grow bottles are terrific! Light and easy for my baby girl to hold, plus so cute with the faces!!!" Bess, Mississauga

"Just to say thank you for the fast delivery - and the free gift was a great surprise. Thanks again". Vicki, Vancouver

"Thanks so much for all the help...my friend loved her shower gift." Esme, Toronto

"I love the Oobi dress - my daughter looks so cute in it! And thanks for the free samples, they were a nice touch" Jen, New York

"I just received my second order and as usual I'm thrilled with all the goodies." Kirsten, Calgary

"What a great selection! I'm spoilt for choice." Maddy, Pennsylvania

 

What the Press is Saying

"Along with enfantterribleshop.com, Purl Mama is my favourite Canadian baby gift e-tailer" Sarah Bancroft, National Post columnist, editor Vitamin V

"Purl Mama carries an impressive line-up of clothing, bedding and accessories by stylish, high-quality brands...Purl Mama receives top marks for carrying high quality and stylish products...and for being more than just a baby store." Babyvibe

"We can't rave enough about this site and how easy it is to shop - use the shopping shortcuts to find what you're looking for, then ship it for a low, flat-rate." Chic Shops Baby

"Purl Mama knows time is precious to mamas, so they've combined a great collection of baby and toddler essentials with necessary mama accessories like lingerie and bags and great customer service to make shopping easy!" Yoyomama